We keep the focus on Kingston, yet there are area influencers that we acknowledge as appropriate. One, a supporter of the Kingston Digital Corridor, is the Woodstock Film Festival (and its companion Hudson Valley Film Commission).

Considering the interaction of WFF and HVFC and KDC participants, anytime from pre- to post-production, and their presence [...]

Another helpful article on the marketing power of “word of mouth” is linked here from The New York Times, which reports that small businesses are employing social media, namely Twitter, to generate business.

For small businesses and technopreneurs, word of mouth is a powerful tool to grow your business. Indeed, there’s nothing more valuable when a client recommends your business to someone else. But how do you generate word of mouth? Today, social media can play a role. But lasting, effective word of mouth requires much more. [...]